Project Overview
Slideshoweveryday is a storytelling-driven archive project exploring how culture, creativity, and memory collide. It began with a simple impulse, to document visual references that moved me, but quickly grew into a platform that dissects the meaning behind trends, subcultures, and overlooked creative histories. I create long-form Instagram carousels that feel like editorial essays in disguise tracing the roots of diasporic style, under-the-radar artists, forgotten design movements, and culturally rich collaborations. What sets Slideshoweveryday apart is our commitment to context. he project is deeply influenced by the Archive Instagram movement (like Samutaro and Hidden.NY), but Slideshoweveryday is rooted in an Indian lens, localising global stories while spotlighting voices from the margins. Long-term, the goal is to evolve slideshoweveryday into a full-fledged cultural studio, a tastemaker brand that interprets, archives, and co-creates future-defining culture.
Expected Impact
Slideshoweveryday is designed to shift how Indian creativity is seen, archived, and engaged with, both within India and globally. The platform’s impact lies in creating visibility for emerging artists, designers, and subcultures often overlooked by traditional media, while shaping a reference point for what contemporary Indian aesthetics look and feel like today. By curating stories that go beyond trend cycles, slideshoweveryday aspires to build cultural memory, support grassroots talent, and provide a community-driven space for interdisciplinary expression. The long-term goal is to influence how Indian culture is narrated, not as a derivative of global trends, but as a rich, autonomous creative ecosystem. With expanded resources, slideshoweveryday hopes to amplify this impact through offline activations, zines, digital exhibitions, and global collaborations, ultimately becoming a trusted platform that connects Indian creatives to each other and to the world.
Applicant Background
Slideshoweveryday (SSE) is a digital archive platform rethinking how Indian and global creativity is documented, interpreted, and remembered. Positioned at the intersection of storytelling and subculture, slideshoweveryday curates long-form carousels that unpack the visual, emotional, and cultural roots behind movements in fashion, music, design, and identity. With a tone inspired by Sabukaru and Samutaro, but grounded in South Asian memory, slideshoweveryday offers context-first content that speaks to a new generation of creatives. Beyond just moodboarding, slideshoweveryday functions as a storytelling hub, curatorial lens, and eventually, a cultural studio. We aim to collaborate with brands, artists, and institutions looking to move culture forward with meaning.